AI Insights · Timothy · April 2025
Top 5 Fashion Games on iOS in Australia: Q1 2025
Explore the performance trends of the top 5 fashion games on iOS in Australia during the first quarter of 2025, including downloads, revenue, and active users.
In the first quarter of 2025, the top fashion games on iOS in Australia showcased diverse performance trends across downloads, revenue, and active users. Below is an overview of each app's performance based on data from Sensor Tower.
Project Makeover from Magic Tavern, Inc. saw a steady weekly revenue throughout the quarter, reaching a peak of approximately $51.6K in early February. Downloads began at around 3K in early January but declined to just over 1K by the end of March. Active users started strong at 22K, peaking mid-quarter at 28K before experiencing a decline to around 10K.
Covet Fashion: Dress Up Game, published by Crowdstar LLC, maintained stable weekly revenue with a notable spike to $14.9K in February. Weekly downloads remained relatively low, starting at 486 and decreasing to 190 by the quarter's end. Active users hovered around 1.9K, with minor fluctuations throughout the period.
SuitU: Fashion Avatar Dress UP by Libii HK Limited showed a consistent revenue pattern, with a notable increase to $9.4K in March. Downloads were generally stable, averaging around 800, while active users remained steady, peaking at 9.1K early in the quarter.
Glow Fashion Idol from Crazy Labs experienced a decline in weekly revenue, starting at $7.6K in January and dropping to $2.6K by March. Downloads reflected a similar trend, decreasing from 3.5K to 1.7K. Active users, however, showed resilience, averaging around 5K with minor dips.
Pocket Styler: Fashion Stars by Nordcurrent UAB had a modest revenue performance, peaking at $3.6K in January. Downloads started at just over 1K, gradually declining to 449. Active users saw a decrease from 1.8K to around 1.2K by the end of the quarter.
For more detailed insights into these trends, visit Sensor Tower.